Sony has introduced a new TV for 2026 called the Bravia 3 II. It sits in the mid-range segment but brings features that were only seen in higher-end Sony models before. The TV comes in sizes from 43 inches to 100 inches.
This is the first time Sony is offering a 100-inch screen in this price range. The Bravia 3 II uses a direct LED panel with 4K HDR support and runs on Google TV. Sony has also added Gemini AI to it, and more AI tools will come through an update later.
At the core of the Bravia 3 II is Sony’s XR Processor. This is the same chip that is used in the Bravia 5 series and above. The processor works on both picture and sound at the same time.
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It uses XR Triluminos Pro to show more colors and make skin tones look natural. The TV supports Dolby Vision for better HDR and Dolby Atmos plus DTS:X for surround sound. All four HDMI 2.1 ports on the rear support 4K resolution at 120Hz. Sony has added specific modes for PS5 users too. The 75-inch version also has a screen that cuts glare.
With 4K at 120Hz and Dolby Vision, the TV is made for next-gen consoles and fast streaming. It works smoothly with gaming consoles like the PlayStation 5 and Xbox Series X. Since it runs Google TV, you get the Play Store with apps like Netflix, YouTube, Prime Video, Apple TV, and Jio Cinema. The TV connects with Wi-Fi 6 and Bluetooth 5.3. It supports voice commands and has 16 GB of storage for apps.
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Sony has announced prices for most sizes. Globally, the 43-inch Bravia 3 II starts at $599, the 55-inch is $799, the 65-inch is $899, and the 100-inch is $3,099. For India, Sony has listed the 55-inch at Rs 99,990, the 65-inch at Rs 1,24,990, the 75-inch at Rs 1,79,990, and the 85-inch at Rs 3,05,990.
The company says the 100-inch model will come to India between July and August 2026. Sales in India have started this month through Sony stores, ShopatSC, big electronics retailers, and online sites. The India price of the 43-inch model is not announced yet.